Paid Search Engine Marketing (SEM), commonly known as PPC, provides immediate traffic to your website for driving sales, high-quality leads, and new sign ups.
Comparison Shopping Engines, also known as Vertical Search Engines, allow shoppers to see different lists of images and prices for specific products they are proactively looking for.
Google Remarketing, also considered retargeting, enables advertisers to re-engage with consumers whom have viewed their products or services but have not purchased or filled out a lead form.
Did you know that out of all the ads being served in the Google, Bing and yahoo search engines’, the ad that shows up the top or 1st position receives roughly 33% of all visitor clicks. So if your business shows up in first position for terms your customers are looking for your business has the greatest opportunity to convert that visitor into a new customer.
The truth is that Internet Advertising still provides the most cost effect method for generating new business versus tv or radio advertising; but the cost of doing business has a much greater barrier of entry then it did in the early 2000′s. In today’s digital marketing arena it is imperative to have the up to date knowledge and ability to compete for new consumers in this ever evolving Internet advertising environment.
Out of all of the online marketing channels, search engines are by far the strongest medium for driving the most quality web traffic, new visitors, brand awareness, and most importantly sales and revenue. Out of all the search engines used Google rains supreme and controls about 75% of the market share; then Bing & Yahoo in a far second controling roughly 20%, and lastly very small engines like Ask.com & 7 Search. Commparrison Shopping Engines sush as Ebay's Commerce network, Shopzilla, Pricegrabber, and others CSE's also provide our clients with the additional reach and exposure needed to remain competitive.
Since we specialize working with E-Retailers, many of our clients also advertise in marketplaces like Amazon, Rakuten, E-Bay, New Egg, Alibaba, and many other retail foucsed shopping platforms to extend their reach globally.
Let Haymaker Marketing put together and execute a full service advertising initiative for your online retail business.
Haymaker Marketing is a forward thinking Strategic Marketing Agency headquartered in South Florida.
Our goal is to provide international E-Retailers with pay-per-click advertising solutions for small, mid and larger sized companies across multiple verticals & industries.